Post by account_disabled on Dec 10, 2023 5:56:38 GMT
Some tips Budget proportionate to the number of active ad sets Campagna CBO budget First of all, let's keep in mind that there must always be consistency between the budget at our disposal and the number of active ad sets in a campaign with budget optimization: for example, €100 of daily budget is sufficient to allow effective optimization of spending on 2 or 3 adsets, no more. This is because each adset would have a theoretical budget between €30 and €50 and therefore good opportunities to return data useful for the optimization phase .
Without data from high enough spending, Facebook simply isn't in a position to understand where it makes sense to spend more. Audience without overlaps and homogeneous types of audience Audience CBO Secondly, it is Country Email List advisable to exploit, within a campaign with budget optimization, audiences without overlapping, so as not to distort the results deriving from each group of adverts. Furthermore, a campaign with budget optimization should contain ad sets with generally homogeneous types of audience, especially based on their proximity to the top of the funnel.
If a campaign contained both "cold" and "warm" audiences, we would risk a very strong disproportion in the allocation of the budget, without the possibility of manually "scaling" the budgets to better manage the audience segments. It will therefore be necessary to divide the different "cold" and "hot" audiences between different campaigns, with different budgets, and possibly "scale" the campaigns and no longer the ad sets. However, all this should not lead us to think that we cannot adopt strategies and good practices to further improve our performance , or to allow the algorithm to search for (and reward with greater spending) the ad sets with the audience that is actually most willing to respond to our adverts.
Without data from high enough spending, Facebook simply isn't in a position to understand where it makes sense to spend more. Audience without overlaps and homogeneous types of audience Audience CBO Secondly, it is Country Email List advisable to exploit, within a campaign with budget optimization, audiences without overlapping, so as not to distort the results deriving from each group of adverts. Furthermore, a campaign with budget optimization should contain ad sets with generally homogeneous types of audience, especially based on their proximity to the top of the funnel.
If a campaign contained both "cold" and "warm" audiences, we would risk a very strong disproportion in the allocation of the budget, without the possibility of manually "scaling" the budgets to better manage the audience segments. It will therefore be necessary to divide the different "cold" and "hot" audiences between different campaigns, with different budgets, and possibly "scale" the campaigns and no longer the ad sets. However, all this should not lead us to think that we cannot adopt strategies and good practices to further improve our performance , or to allow the algorithm to search for (and reward with greater spending) the ad sets with the audience that is actually most willing to respond to our adverts.